Difference between revisions of "David Morse"
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| − | David Morse was the co-founder, President and CEO of Amiga Corporation. Badge #1. Prior to Amiga, he was Vice President of sales and marketing at Tonka Toys in Mound, Minnesota. He also received a BSME from Tufts and an MBA from Amos Tuck School (Dartmouth). | + | David Morse was the co-founder, President and CEO of Amiga Corporation. Badge #1. Prior to Amiga, he was Vice President of sales and marketing at [[Tonka Toys]] in Mound, Minnesota. He also received a BSME from Tufts and an MBA from Amos Tuck School (Dartmouth). [1] |
| − | While at Tonka, Dave saw video games as a new form of entertainment and a game console as a new toy. He was looking to represent Nintendo in America and Canada. However, others in management wanted nothing to do with video games. Instead, they wanted to continue focusing on die-cast metal toys. He and other marketing people would leave the company, several of which wound up working at Amiga, most notably Don Reisinger. | + | While at [[Tonka Toys|Tonka]], Dave saw video games as a new form of entertainment and a game console as a new toy. He was looking to represent Nintendo in America and Canada. However, others in management wanted nothing to do with video games. Instead, they wanted to continue focusing on die-cast metal toys. He and other marketing people would leave the company, several of which wound up working at Amiga, most notably [[Don Reisinger]]. |
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| + | At Amiga, he was responsible for "setting overall company direction, development of product and marketing strategy, supervision of development program, overall financial planning, pricing, and coordination of sales forecasting/inventory planning and manufacturing efforts." [1] | ||
Dave sold one of his Porsche cars to keep the company afloat when they fell on hard times, starting in late 1983. He would also prove to be a calm, yet persistent negotiator during the sale to Commodore in August, 1984. | Dave sold one of his Porsche cars to keep the company afloat when they fell on hard times, starting in late 1983. He would also prove to be a calm, yet persistent negotiator during the sale to Commodore in August, 1984. | ||
| − | After Amiga, Dave would rejoin his former employees | + | After Amiga, Dave would rejoin his former employees for other technology ventures. |
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| + | == References == | ||
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| + | # ''Management Team'' - Amiga Corp., unpublished, c. 1984 | ||
Latest revision as of 17:01, 17 November 2022
David Morse was the co-founder, President and CEO of Amiga Corporation. Badge #1. Prior to Amiga, he was Vice President of sales and marketing at Tonka Toys in Mound, Minnesota. He also received a BSME from Tufts and an MBA from Amos Tuck School (Dartmouth). [1]
While at Tonka, Dave saw video games as a new form of entertainment and a game console as a new toy. He was looking to represent Nintendo in America and Canada. However, others in management wanted nothing to do with video games. Instead, they wanted to continue focusing on die-cast metal toys. He and other marketing people would leave the company, several of which wound up working at Amiga, most notably Don Reisinger.
At Amiga, he was responsible for "setting overall company direction, development of product and marketing strategy, supervision of development program, overall financial planning, pricing, and coordination of sales forecasting/inventory planning and manufacturing efforts." [1]
Dave sold one of his Porsche cars to keep the company afloat when they fell on hard times, starting in late 1983. He would also prove to be a calm, yet persistent negotiator during the sale to Commodore in August, 1984.
After Amiga, Dave would rejoin his former employees for other technology ventures.
References
- Management Team - Amiga Corp., unpublished, c. 1984
